Image is everything in this world and men have the desire to look good and pamper themselves too! Since the kick off of this year, seems like I have done more male grooming than I've done, EVER, and guess what...I'm LOVIN' it!!! *giggles* For a female beauty expert, you already don't have to do much to grasp his undivided attention! Once you have him in your chair he becomes vulnerable, the role is suddenly reversed, and he is all yours! Just think Janet Jackson...CONTROL!!! ;-)
Men look to women for opinion and approval! Ultimately as a woman, we can get a man to do whatever we want as long as we are kind and gentle when communicating! So the same goes for their "beauty" regimen! Whatever we tell them to do, they will do, whatever we tell them to buy, they will buy- you get my point! When it comes to beauty, guys tend to follow instructions much better than women!
While working various events for companies such as L'Oreal, and AXE- a men's grooming product, I've learned that men are very inquisitive and are extremely interested in properly caring for their skin, hair and nails! As guys don't want to spend a lot of time standing in the bathroom looking in a mirror, they are definitely looking for a quickie! When recommending products; skincare regimen; or making simple suggestions, be sure it combats their issues! Men like to feel the product working for instant gratification!
Prime example...
I had a conversation with one of my male actor friends last night! His concern is keeping his complexion clear and free from any makeup he wears on set...Being that he's not the metro-sexual type when I suggested he go to the spa and get a facial, I realized that was too much effort for him. His response was "No, that's doing too much! I need something I can just pick up in the store that's quick and that's good." Although that works best for him, I have other clients/friends that would prefer to go to the spa for a facial in addition to committing to a home daily skincare regimen! It is important to get to know your clients lifestyle and their personality in order to customize a grooming agenda that works for him!
Here are some products I recommend for the average guy that just wants to pamper himself in the privacy of his own bathroom are:
L'Oreal Men's Expert: consists of cleanser, moisturizer, aftershave, etc. To help preserve his sexy, these products also contain anti-aging ingredients!
L'Oreal new go 360 Clean: deep facial cleanser (green) and the deep exfoliating scrub (orange). These two products are simple and basic just to get the job done.
www.lorealparis.com
AXE: men's grooming line which consists of deodorant body spray, underarm care, shower gel, aftershave, cologne, skincare, shampoo, and hairstyling products. Axe is known for their smell goods! Most scent names usually have a shower gel companion and sometimes a deodorant.
Grooming Lounge Men's Grooming Solutions for the common shaving, skin, and haircare challenges actually allow men to get an "I just got a professional shave or haircut" feeling!
Some other favorite products for men are Jack Black and Kiehl's!!!
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